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For years, cryptocurrency was viewed primarily as an investment. A store of value, a hedge, or a speculative bet on the future. Its relevance was measured in charts, price movements and long-term potential rather than practical, everyday use.

For much of its early life, cryptocurrency was discussed almost exclusively in financial terms. It was analysed, stored and debated as an asset class rather than experienced as a practical tool. Ownership often mattered more than usage, with potential outweighing reality.

Crypto adoption is no longer driven by a single use case. What began as an alternative financial asset has evolved into a multi-purpose tool used by individuals and businesses in very different ways. Today, the real value of crypto lies not in isolated products, but in how seamlessly those products work together.

Cryptocurrency is no longer confined to exchanges or long-term storage. Increasingly, it is being used as a practical payment method for everyday and high-value transactions alike. From settling invoices to booking travel and completing cross-border payments, crypto is becoming part of how people and businesses operate in the real world.

Crypto payments are no longer a niche request. For many businesses, they are becoming a practical and increasingly expected option, particularly among international and high-value clients. Accepting crypto today is less about experimentation and more about meeting client demand in a global, digital economy.

Travel has always been global, but paying for it has not. For decades, international travel has relied on fragmented payment systems, multiple intermediaries and currency limitations that often add friction to what should be a seamless experience.